May 24-26, 2027
Denver, CO
Save $300+ When You Register by Dec 31, 2026

Things to Know Before You Go to GS1 Connect

Find answers about registration, sessions, sponsors, and event logistics.

Conference speaker giving presentation with a microphone in hand, 2D carrier in left corner

Registration Opt-In List

The registration opt-in list is available to all GS1 Connect 2026 attendees. Please provide the email address used for your registration to access the list.


General Registration Questions

Yes, please visit us at the registration desk on level 4 during conference hours. On-site registration must be paid via credit card. Checks, wire transfers, or cash will not be accepted on-site.

GS1 Connect 2027 is a live event only. Registration substitutions within the same organization will be accepted until May 7, 2027Please contact GS1Connect@gs1us.org.

No, we only offer a full-conference pass. Visit the pricing page for more details.

As indicated in the GS1 US® Event Agreement, cancellations will be accepted through April 9, 2027. No refunds are permitted for cancellations after April 9, 2027. If you cancel your registration for GS1 Connect 2027 prior to April 9, 2027, you will be subject to a $100 cancellation fee. Up to April 9, 2027, your credit card will automatically be refunded your registration fee minus the applicable cancellation fee. Registration fees cannot be applied to GS1 US’ future meetings or events. Refunds will be processed when received if requested in writing prior to April 9, 2027. Please contact GS1 US via email at GS1Connect@gs1us.ord. Optional or additional items purchased, including, but not limited to, Educational Add-ons, are not refundable. Substitutions within the same company will be accepted but must be submitted via email to GS1Connect@gs1us.org no later than May 7, 2027.

To change an existing registration, please reference your registration confirmation email from GS1Connect@gs1us.org and select the option to view or modify your registration within your attendee portal. Substitutions within the same company will be accepted but must be submitted via email to GS1Connect@gs1us.org no later than May 7, 2027.

Please reference your registration confirmation email from GS1Connect@gs1us.org  to access a copy of your invoice. If you cannot locate the email, write to GS1Connect@gs1us.org  to request that a confirmation email be resent. 

Yes. For example, if you or your company is a member of a GS1 US Industry Initiative for the GS1 US Solution Partner Program, you qualify for a discounted rate. We also offer rates for government employees and members of academia.

For additional details and opportunities, please reach out to the conference team at GS1ConnectConcierge@gs1us.org.


Hotel Reservations

Book before April 29, 2027, to take advantage of the exclusive GS1 Connect® rate of $341 plus resort fee of $28/night  and applicable taxes. Housing should be reserved using the Passkey link. Passkey is the official housing bureau of GS1 Connect. Housing blocks advertised by groups or companies other than the GS1 Connect Conference Team or Passkey are not approved by GS1 Connect. For more information, visit our Pricing & Travel page or contact us at GS1Connect@gs1us.org.

The Gaylord Rockies Resort & Convention Center has a 5 day prior to arrival cancellation policy. Should you need to cancel your reservation please do so outside the 5 day cancellation window to avoid a fee. If you need to cancel within the policy, you forfeit your deposit that was taken at the time of booking, or we will charge your card a one-night room and tax cancellation fee. 

A credit card is required at the time of booking to guarantee your reservation with a deposit of one night's room and tax. If you need a deposit receipt, please email  DENGRGaylordRockiesGroupServiceDepartment@marriott.com.

Housing should be reserved using Passkey. Passkey is the official housing bureau of GS1 Connect®. Housing blocks advertised by groups or companies other than the GS1 Connect Conference Team or Passkey are not approved by GS1 Connect.

Hotel reservations made after the cutoff date (April 29, 2027) are not guaranteed to receive the discounted GS1 Connect® room rate. Visit The Gaylord Rockies Resort & Convention Center website to reserve your room.

Self-Parking is $30/daily

Valet Parking is $49/daily


Event Participation

You can join our LinkedIn or Facebook event pages to connect with other attendees in advance of the conference. Additionally, registered attendees will have the ability to connect through the mobile app.

Registered attendees will receive an email invitation with instructions to download the GS1 Connect® mobile app from any app store before the conference.

No. Anyone claiming to sell an attendance list for GS1 Connect® is not affiliated with GS1 US®.

GS1 Connect® officially starts on Monday, May 24, at 1:00 PM MT and concludes after sessions on Wednesday, May 26.  

Our room block begins on Saturday, May 22, so you can come in before the conference and enjoy all of the amenities The Gaylord Rockies Resort & Convention Center has to offer.

Rocky Mountain Casual Dress Code, an outdoorsy version of business or country club casual. Suitable attire includes jeans with a button down or blazer, dress pants or skirt with a blouse, and polished, practical footwear.


Sponsors, Exhibitors, and Speakers

Thank you to our 2026 sponsors. Interested in being a sponsor for GS1 Connect 2027? Contact us at GS1ConnectSales@gs1us.org.


Media

GS1 US® Media Contact: Shannon Sullivan

ssullivan@gs1us.org

+1 609.620.4534

Yes. Help us build an online community at GS1 Connect 2027. Tweet, post, and share your way through the event using the hashtag #GS1Connect2027.

By accepting the Event Agreement as part of your registration, you acknowledge GS1 US® may record events or take photos and videos that may be edited and used by GS1 US in live-streaming broadcasts or other marketing materials in the ordinary course of our business. By attending the event, you acknowledge and agree that your image may be used by GS1 US, solely for this purpose. If you do not wish to be recorded, please notify GS1 US in writing within seven (7) business days in advance of the event at gs1connect@gs1us.org. Registrant shall immediately advise GS1 US in writing if any element of the likeness is no longer full, truthful, and accurate.


GS1 Connect 2026 Session Evaluations 

Use the mobile app to complete an evaluation for each session you attend and be entered into a drawing to win a complimentary registration and three-night stay at the Gaylord Rockies Resort & Convention Center for GS1 Connect 2027 in Denver, CO. Two winners will be selected. View Terms and Conditions.

GS1 Connect 2026 Post-Conference Survey 

Complete the survey in the mobile app and be entered into a drawing to win a complimentary registration and three-night stay at the Gaylord Rockies Resort & Convention Center for GS1 Connect 2027 in Denver, CO. View Terms & Conditions.

GS1 Connect 2026 Booth Crawl Sweepstakes

Complete the Booth Crawl during GS1 Connect 2026 for a chance to win a pair of Zeal Optics sunglasses. View Terms & Conditions

GS1 Connect ChainChase: The Ultimate Supply Chain Game

Look for chances to earn points and win great prizes! Check out the leaderboard in the mobile app. View Terms & Conditions.

GS1 Connect 2027 Pre-Sale Registration Sweepstakes

Register for GS1 Connect 2027 during the pre-sale period for a chance to win a complimentary room upgrade and round-trip airport transfer for GS1 Connect 2027 in Denver, CO, and two tickets to "O," the original water show from Cirque du Soleil, at Bellagio in Las Vegas, on Thursday, June 11, 2026. View Terms & Conditions.

GS1 Connect 2027 Pre-Sale Registration Incentive 

Register for GS1 Connect 2027 during the pre-sale period in Las Vegas, NV, and get GS1 US® swag! Check your confirmation email for details. View Terms & Conditions