An investment in practical, actionable learning.
Save Big When You Plan Ahead
We're keeping the cost of GS1 Connect® the same—and giving you more time to enjoy special discounted pricing. Register between now and December 31 to enjoy 15% off the full conference price.
Save $300+ When You Register by December 31
Meetings with trading partners
Access to GS1 Standards experts
Hands-on demos
Peer-to-peer connections
How-to sessions
20+ hours of networking
To inquire about conference pass rates for members of government and academia, email us at GS1ConnectConcierge@gs1us.org
Connect With Colleagues
Don’t keep GS1 Connect 2027 to yourself. Share the experience with your team and take advantage of exclusive company group discounts.
SAVE $75
Buy 3+ tickets for individuals at the same company and save $75/person
SAVE $100
Buy 8+ tickets for individuals at the same company and save $100/person
GS1 US Industry Initiative Members Save 50%
Contact the conference support team to see if you qualify and get your discount code.
Stay Where It All Happens
Enjoy premium comfort and stunning views at the Gaylord Rockies Resort & Convention Center.
Step into GS1 Connect 2027 at one of Denver’s premier destinations—where world-class learning and networking meet elevated accommodations. When you’re not in sessions or exploring the show floor, unwind with resort amenities or take in everything the Mile High region has to offer.
Book by April 29, 2027, to secure the exclusive conference rate of $341/night (plus taxes and fees).
If I need to cancel my reservation, what are the hotel’s cancellation policies?
The Gaylord Rockies Resort & Convention Center has a 5-day-prior-to-arrival cancellation policy. Should you need to cancel your reservation, please do so outside the 5-day cancellation window to avoid a fee. If you need to cancel within the policy, you forfeit your deposit that was taken at the time of booking, or we will charge your card a one-night room and tax cancellation fee. A credit card is required at the time of booking to guarantee your reservation with a deposit of one night's room and tax. If you need a deposit receipt, please email DENGRGaylordRockiesGroupServiceDepartment@marriott.com.
Convince Your Boss You Should Go
Download the toolkit with resources to simplify the approval process.
Traveling From Outside the United States?
Send an email to GS1Connect@gs1us.org with the following information after you complete your registration:
First name, last name, and prefix
Legal name (as it appears on your passport)
Date and place of birth
Company name and address and your title or role
Travel document or passport number and issue date
Embassy name and address
GS1 Member Organization and contact name (if applicable)
Email address for the Visa letter
